Company Name: Ensign Street, Founded by Todd Williams
Framework / IP: Revology™ – Optimizing Sales, Scaling Growth, and Aligning Teams
Product / Service: RevEx (Revenue Excellance) IMPACT Framework
Tagline: The Strategic Framework for Retention and Growth
Ensign Street transforms companies from reactive, siloed operations into strategic, aligned systems that deliver measurable, sustainable revenue impact. Our approach is built on the principles in the book REVOLOGY by Todd Williams — a practical guide to optimizing sales, scaling growth, and aligning teams for predictable revenue. This philosophy underpins our Revology Method, a structured diagnostic approach that uncovers customer lifecycle (and subsequent revenue) gaps and designs tailored solutions to resolve and build a proactive system of engagement. Our RevEx Framework acts as the operating system for executing this strategy at scale, aligning revenue operations within Sales, Marketing, and Customer Success around shared goals and data-driven processes. Our IMPACT (Implementation, Metrics, Playbooks, Customer, & Transformation) delivery model then translates strategy into action, equipping Customer Success teams with tools and alignment to reduce churn, drive expansion, and convert post-sales engagement into a growth engine. Together, these integrated components ensure strategy is not just well-designed but effectively executed to deliver real, measurable results, proactively.
Revology™: A Proven Framework for Aligning Customer Success with Revenue Growth, authored by Todd Williams, CEO and Founder of Ensign Street.
At the core of Ensign Street’s vision is the belief that sustainable growth is not achieved through acquisition alone, but through a disciplined, strategic approach to retaining and growing existing customer relationships. Too many companies focus heavily on new logos while treating Customer Success (existing clients) as reactive service (or worse, reactive support)—resulting in avoidable churn, stalled renewals, and missed expansion opportunities.
Revology is the intellectual foundation and strategic philosophy behind our approach. It is the title of our book, written by our founder and CEO, Todd N. Williams, and the proprietary method we use to help organizations reimagine how they optimize sales, scale growth, and align teams. Revology provides a clear, structured way of thinking about revenue operations—ensuring that every part of the customer lifecycle is strategically designed to deliver value to the customer while driving predictable, sustainable revenue for the business.
Built on the principles of Revology, the RevEx Framework (Revenue Expansion Framework) serves as our high-level operating model for companies seeking to achieve sustainable growth. The RevEx Framework provides the strategic blueprint for transforming post-sales functions from reactive cost centers into proactive revenue engines. It is also designed to align Marketing, Business Development, Sales, and Customer Success around shared vision, goals, data-driven insights, and coordinated execution, moving companies from siloed, tactical firefighting to a unified, strategic system of revenue generation.
Within this broader RevEx Framework, IMPACT is our specialized, structured approach for Customer Success. The IMPACT Framework is the delivery model (Playbooks) that operationalizes our philosophy of Retain and Grow. It addresses the specific challenges Customer Success teams face in moving from reactive support to proactive revenue generation.
IMPACT stands for: